Session III: Global and Regional Tuna Trade and Markets
In contrast to Session I yesterday which focused on sustainability, traceability and stock management, this morning it was time for the traders and marketers to say their piece on the status of international markets, imports and exports, present and predicted consumer trends, etc. To set the stage for further examination of international market access, the morning’s presentations were mainly overviews of the international markets by country and region.
Mr Dave Melbourne, Senior Vice President of Marketing and Corporate Social Responsibility, Bumble Bee Foods (USA), (who was also the Chair of the Session) started with an overview of the US tuna market updates. Sales of frozen tuna in the US have doubled since 2011, and shelf stable seafood accounted for US$2.6 billion in sales over the last 52 weeks. Purchasers tend to be urban, mid to high income young adults (particularly millennials), and suburban small families which have driven sales of pouched tuna, sardine and ready to eat kits (currently they’re the smallest segments but also the fastest growing especially if you look at household consumption).