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Indonesian one-by-one tuna brand is to be launched

on . Posted in News

INDONESIA:In close collaboration with the Ministry of Marine Affairs and Fisheries (MMAF), the Indonesian Pole & Line and Handline Fisheries Association (AP2HI) is to launch the Indonesian one-by-one tuna brand at the Seafood Expo North America in Boston.
 
Using Indonesian Tuna brand, AP2HI and over 30 of its members (Indonesian tuna companies) will promote the sustainable fishing pole-and-line and handline caught tuna to the world.
 
Statistics reveal that in the country the volume of skipjack and yellowfin tuna that was caught using pole-and-line and handline methods is estimated at more than 100,000 tons per year.
 
When looking at exports, in 2017, the total export value of prepared and preserved tuna and frozen tuna fillets from Indonesia stood at USD 452 million with a growth rate of 12.5 per cent over 2016.
 
The US market is the most important market for Indonesian tuna, accounting for USD 145 million in the first 9 months of 2018 and 36 per cent of the total Indonesian tuna exports. The export trend to the US market is also very favorable with a growth of 24 per cent compared to the first 9 months of 2017.
 
AP2HI explains that the new umbrella brand for “Indonesian Tuna - Sustainable by Tradition. One-by-One.”, aims to increase the awareness and recognition of Indonesia’s sustainable tuna fisheries in worldwide market.
 
The chairperson of AP2HI, Janti Djuari, confirms the commitment by the industry.
 
“More than 30 members of our association have signed AP2HI’s code of conduct which each member is committed to implement sustainable practices. They are actively engaged in the fisheries improvement program and are getting ready for MSC certification. We are very happy that we received the support from our partners like UNIDO, the Smart-Fish program and IPNLF to help us in the process,” Djuari states.
 
In his view, their expertise and enthusiasm inspire them to go the extra mile in supporting their members and achieving their goals.
 
“Our ambition is not shipping more tuna, but shipping more sustainably caught tuna. It’s not about volume, it’s about value! And Indonesian Tuna brand truly helps to communicate our message to the world that we have unique value to offer: Sustainably caught tuna, in a traditional way, one at a time,” AP2HI chairperson concludes.
 
AP2HI is founded on the needs of the pole & line and handline industry players to unite their aspiration in a legal organization and to promote and support the sustainability of tuna fisheries in Indonesia and contribute to innovating the industry and achieve MSC certification through a fisheries improvement program.
 
AP2HI has more than 35 active members including fishermen, fishing companies and processing industry. They all commit to the organization’s code of conduct to implement sustainable fishing practices.
 
The services of AP2HI span the entire fisheries improvement program and include training, tracking and tracing, data collection, observer programs, vessel registration, port sampling, bait cultivation, liaison with government and branding and promotion.
 
The association works in close collaboration with the Ministry of Marine Affairs and Fisheries and has partnerships with IPNLF, Yayasan Masyarakat dan Perikanan Indonesia, UNIDO, and the Smart-Fish program.
 
AP2HI is the owner and manager of the Indonesian tuna branding initiative.
Source:FIS

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