NORWAY:The Norwegian Seafood Council has launched a new country of origin label for Norwegian seafood, “Seafood from Norway”, guaranteeing its place of origin and contributing towards a stronger position for Norwegian seafood globally.
“Our objective is to build a brand the whole seafood industry can be proud of, and which will further develop the industry towards a future in where seafood is our most important export product,” pointed out Renate Larsen, CEO of the Norwegian Seafood Council.
Larsen also stressed that Norwegian authorities play an active role in sustainable management of seafood resources and that the people who work in this industry with long traditions are creating new innovations.
Norway has exported seafood products for many years. Norwegian salmon can be found in 140 markets worldwide and live king crab is sent to discerning and quality-focused customers in Dubai, New York and Seoul.
In addition, from Norway, skrei, cod, saithe, herring, mackerel and cold water prawn have found their way to dinner tables all over the world.
Therefore, the Norwegian Seafood Council wants the new label to help increase visibility and recognition globally across markets, products and species.
“Extensive tests in our key markets, both in Europe and Asia, confirmed that we now have a stronger brand that works across species and markets,” Larsen commented.
For her part, Marianne E. Johnsen, Chair of the Norwegian Seafood Council, stressed that the new brand will take the Norwegian seafood industry into the future and clarify the role of the Norwegian Seafood Council.
Norway is the second largest seafood exporter in the world, after China.